1 in 3
Recommended repairs walk out the door
Declined-service lines sit in your DMS with the customer already told the vehicle needs the work. Almost no store follows up systematically.
Fixed Ops Marketing & Retention
Your service department is leaking revenue you already paid to earn.
Declined repairs, lapsing customers and open recalls are sitting in your DMS right now. Dealerwing validates that data, acts on it across every channel, and shows you the repair orders it produced.
38:1
Return on ad spend — Zeigler mobile service campaign
“Dealerwing found revenue in our own DMS that we had written off. The reporting is the part my GM actually trusts.”
Dealer Group AAuto FamilyPremier StoresMetro MotorsRegional Group
NADA 2027 · Orlando · Booth 2957
Meet Dealerwing at NADA 2027
Dealerwing will be at NADA 2027 in Orlando at Booth 2957.
Stop by to see how Dealerwing helps franchised auto dealers clean, validate, analyze, and activate customer data to drive smarter fixed ops marketing, stronger service retention, AI-driven targeting, recall outreach, declined service recovery, and more measurable campaign performance.
If your dealership is investing in AI, service marketing, customer retention, or database-driven campaigns, the first question is simple: Is your data clean enough to trust?
Dealerwing helps dealers answer that question and turn hidden opportunities inside the database into real marketing opportunities.
While you are there, be sure to pick up your pass to the Dealerwing NADA Party, expected to be one of the biggest events during the show.
Countdown to NADA 2027 — Orlando, Feb 17–20, 2027
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The leak
Three places fixed ops revenue disappears
None of these are marketing problems first. They are data and follow-up problems that marketing then amplifies — in the wrong direction.
< 30%
Service customers still with you by year three
Retention leaks quietly after the free-maintenance period ends. By the time it shows in the numbers, the customer is servicing elsewhere.
Millions
Open recalls with no reachable contact data
Bad phone numbers and stale addresses turn a safety obligation and a full service lane into an unread letter.
How Dealerwing fixes it
CruiseCTRL AI, pointed at data that is actually right
AI does not fix a broken customer database — it repeats its mistakes faster. We validate first, then let CruiseCTRL AI decide who to reach, when, and with what.
1
Validate the data
DMS, OEM and third-party records resolved into one accurate customer and vehicle picture, with reachability scored.
2
Execute omnichannel
CruiseCTRL AI builds and times each audience, then runs mail, email, SMS, voice and digital as one cadence.
3
Prove it in ROs
Every response is matched back to closed repair orders with control-group reporting you can hand to your controller.
Clean Data Before AI
Validated dealer, OEM and DMS records, deduplicated and identity-resolved before a single message goes out.
Fixed Ops Growth You Can Measure
Programs built around repair orders, effective labour rate and retention — not impressions.
Omnichannel Execution Built for Service
Mail, email, SMS, outbound voice and digital sequenced as one service cadence.
Transparent Reporting Dealers Can Trust
RO-level match-back with control groups, so you always know what your spend produced.
Where we start
Programs built for the service lane
Every program runs on the same validated data layer and reports into the same attribution.
Retention & Lapsed Customers
Bring service customers back before they become someone else's regulars.
ExploreDeclined Services
Follow up on recommended work that left the store without a scheduled appointment.
ExploreRecall Campaigns
Reach owners with open recalls using validated contact data and omni-channel execution.
ExploreConquest & Service Defectors
Win service customers from competing stores in your PMA.
ExploreOmnichannel Execution
Mail, email, SMS, voice and digital sequenced as one fixed ops cadence.
ExploreOEM Co-Op Programs
Run manufacturer-funded campaigns that satisfy brand requirements and prove ROI.
ExploreDealer Groups vs. Single Rooftop
Enterprise rollout with group governance and per-store accountability.
ExploreFor dealer groups
Enterprise governance, store-level accountability
One contract, one data standard, one reporting model across every rooftop and brand — with the compliance documentation, co-op eligibility and security review your procurement team is going to ask for.
- Group roll-up and rooftop drill-down reporting
- Brand and OEM compliance built into execution
- Central deployment with local offer control
- Security, consent and data-access agreements on file
Resources
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Articles, case studies and OEM insights appear here as soon as they are published.