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Fixed Ops Marketing & Retention
Declined Repairs.
AI-Driven Marketing
& Data Engine
Declined repairs, lost customers and open recalls are sitting in your DMS right now. Dealerwing validates that data, acts on it across every channel, and shows you the repair orders it produced.
NADA 2027 · Orlando · Booth 2957
Meet Dealerwing at NADA 2027
Dealerwing will be at NADA 2027 in Orlando at Booth 2957.
Stop by to see how Dealerwing helps franchised auto dealers clean, validate, analyze, and activate customer data to drive smarter fixed ops marketing, stronger service retention, AI-driven targeting, recall outreach, declined service recovery, and more measurable campaign performance.
If your dealership is investing in AI, service marketing, customer retention, or database-driven campaigns, the first question is simple: Is your data clean enough to trust?
Dealerwing helps dealers answer that question and turn hidden opportunities inside the database into real marketing opportunities.
While you are there, be sure to pick up your pass to the Dealerwing NADA Party, expected to be one of the biggest events during the show.
Countdown to NADA 2027 — Orlando, Feb 17–20, 2027
The problem
Your Dealership Has a Data Problem. And It's Bigger Than You Think.
The same customer lives in your DMS, CRM, OEM portal, website, marketing lists and BDC — as six different versions. AI and marketing built on that data repeat its mistakes faster.
- Over54%
- of customer records in dealership databases are wrong or completely out of date.
- Up to72%
- of audited records in large dealer groups are wrong — many no longer own the vehicle.
- $58k–$350k
- a year per dealership from inaccurate dealer management system records.
Source: industry research.
See how Identity Resolution fixes it
DMSCustomer #10482“Michael Johnson”
CRMLead #8861“Mike Johnson”
OEMOwner #5732“Michael A. Johnson”
WebsiteVisitor 3f9a…“Unknown visitor”
MarketingMail ID 77310“M. Johnson”
BDCCall log 2291“Michael Johnston”
The engine
Clean the data. Find the opportunity. Prove the result.
CruiseCTRLAI validates your customer data first, then decides who to reach, when and with what — and returns the clean data to you for any use.
Identity Resolution
Every version of a customer resolved into one accurate record before anything is sent.
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Audience Builder
See every customer on the map by status and build the audience you need in a few clicks.
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Market Evaluation
Know who is Loyal, Retained, At-Risk or Lost — and which ZIP codes hold the opportunity.
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Attribution & Reporting
Every response matched back to closed repair orders, so you see what each campaign produced.
Learn moreKnow your market first
See who your customers really are — before you spend a dollar
A Market Evaluation shows how many records are valid, who is Loyal, Retained, At-Risk or Lost, and which ZIP codes hold the most opportunity.
- Loyal
- Retained
- At-Risk
- Lost
Programs
A campaign for every customer in your database
Every program runs on the same validated data and reports into the same attribution.
Playbooks
Choose an objective, set a budget and let AI find the right customers.
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Retention & Lost Customers
Recover Lost customers and protect Active relationships with OEM-aligned campaigns.
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Declined Services
Follow up on recommended work that left the store without a scheduled appointment.
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Recall Campaigns
Reach owners with open recalls using validated contact data and omni-channel execution.
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Conquest Campaigns
Reach new-to-dealership owners through validated third-party data and FlightPath.
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Custom/Specialty Audiences
Old age, EV, grand opening, OEM maintenance, mobile service and fully custom campaigns.
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Holiday Campaigns
Holiday greeting cards, themed offers and seasonal emails that fill slower months.
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How it runs
FlightPath: a proven cycle for every campaign
Every campaign runs the same systematic four weeks, launching on clean data and ending with reporting you can trust.
- 1Data pulled & scrubbed
- 2Creative designed
- 3Direct mail deploys
- 4BDC lists posted
- 5Direct mail delivers
- 6Email & digital deploys
- 7Driving traffic
- 8Resend email deploys
- 9Campaign reporting
Every channel, one cycle
Mail, email, text, social — and AI agents that pick up the phone
Each channel runs on the same validated audience and reports back at the repair-order level.
For dealer groups
Enterprise governance, store-level accountability
One contract, one data standard, one reporting model across every rooftop and brand — with the compliance documentation, co-op eligibility and security review your procurement team is going to ask for.
Group roll-up on the desktop, rooftop detail on the go.
- Group roll-up and rooftop drill-down reporting
- Brand and OEM compliance built into execution
- Central deployment with local offer control
- Security, consent and data-access agreements on file
Ready to transform your dealership?
Put our team and AI to work for you
Dealerwing's AI and fixed ops strategists drive consistent growth for your service department. Start with a free Data Audit and see what your dealership data is really worth.
Resources
Latest articles
Articles, case studies and OEM insights appear here as soon as they are published.